Privacy policy

Last updated: December 20, 2025

Red Earth Innovations, LLC, operating as Red Earth MotoSports (“we,” “us,” or “our”), operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

By accessing or using any of the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you. It does not include de-identified or aggregated information.

Depending on how you interact with the Services and where you reside, we may collect or process the following categories of personal information:

  • Contact details such as name, billing address, shipping address, phone number, and email address

  • Financial information such as payment card details, transaction details, payment confirmations, and billing information

  • Account information such as usernames, passwords, preferences, and settings

  • Transaction information including products viewed, added to cart, purchased, returned, exchanged, or canceled

  • Communications including information you provide when contacting customer support

  • Device information such as IP address, browser type, device identifiers, and network information

  • Usage information regarding how you interact with and navigate the Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, communicate with us, or otherwise provide information

  • Automatically through your use of the Services, including cookies and similar technologies

  • From service providers that perform services on our behalf

  • From partners or other third parties, as permitted by law

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving the Services

To process payments, fulfill orders, arrange shipping, manage accounts, process returns or exchanges, provide customer support, enable reviews, remember preferences, and improve or personalize the Services.

Custom Products and Artwork

To process customer-provided artwork, logos, names, numbers, or design files solely for the purpose of producing custom products and fulfilling orders.

Marketing and Advertising

To send promotional communications and display advertisements related to our products or services, including advertisements based on prior interactions with the Services. You may opt out of marketing communications at any time.

Security and Fraud Prevention

To secure accounts, process payments safely, detect and prevent fraud, and protect our Services and users.

Communication

To respond to inquiries, provide updates regarding orders or accounts, and maintain our business relationship.

Legal Compliance

To comply with applicable laws, regulations, legal processes, and to enforce our Terms, policies, or contractual rights.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • To Shopify and third-party service providers who assist with payment processing, hosting, analytics, fulfillment, shipping, and customer support

  • To marketing and advertising partners, subject to their own privacy policies and applicable law

  • When you direct or consent to the disclosure, such as for shipping or social media integrations

  • To affiliates within our corporate group

  • In connection with a business transaction such as a merger or sale

  • To comply with legal obligations or protect the rights, safety, and property of Red Earth Innovations, LLC, our customers, or others

We do not sell personal information for monetary consideration.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes personal information to provide and improve its platform and services. Information submitted through our store may be processed by Shopify and its service providers, including outside your country of residence.

To learn more about how Shopify uses personal information and how to exercise privacy rights related to data processed by Shopify, please visit:
https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of those third parties. Information shared on public or third-party platforms may be visible to others.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided personal information, please contact us to request deletion.

Security and Retention

No security system is perfect, and we cannot guarantee absolute security. Personal information is retained only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access or know what personal information we hold about you

  • Request deletion of your personal information

  • Correct inaccurate information

  • Request a copy of your data or data portability

  • Opt out of certain uses such as targeted advertising

We will not discriminate against you for exercising your rights. Identity verification may be required. Authorized agents may submit requests with proper authorization.

Complaints

If you have concerns about our privacy practices, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside your country of residence. Where required, we rely on recognized legal transfer mechanisms to protect personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Red Earth Innovations, LLC
Email: shop@redearthmotosports.com